Initial Ideas
The company we had to brand was waste removal. We started by thinking about what kind of waste there is.
We decided to focus the company on festival waste, maintaining and cleaning up afterwards.
Next we started thinking about the audience and what services we would be offering. We decided that the company ethos would be environmentally friendly and look at replenishing the land after the event. This will be the selling point for the business.
Next we started thinking about names. We wanted it to be simple and straight to the point to reflect the efficiency of the services we will be offering. We decided on RESTORE. for the final name. Its straight to the point, communicates what we do and is east to remember.
For the aesthetic of the logo we discussed having it just type or having a symbol as well. I think we are going to keep it typographic with colour for simplicity. We decided this because it looks more corporate and communicates to the businesses running the events rather than festival goers.
Logo Development
To start we tried a few different fonts to see what worked best.
The font we decided to use is Archivo Black.
We couldn't decide what green to use so we tried a few variations to see what worked best. We all liked the third row down, third in. The green is more of a grassy colour.
For consistency I girded out the logo with a 5mm area for the type to sit in.
Final Logo and Colour Variations
The colour scheme we have decided on is white, black and green. The logos will use these colours for the variations for different media.
Mock-ups
We have made some mock-ups with the logo in use to show how it can be applied across different medias.
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