Wednesday, 13 February 2013

OUGD404- Week 2- Canons and Grids



Canons and Grids

Van De Graaf





  • A gridded page is like scaffolding for a building
  • Its a structure that elements can be organised
  • Grids will help continuity to be maintained and help with the flow of information
  • Historical reconstruction- divides the page into pleasing proportions- book design
  • Also known as 'the secret canon'
  • Works with any page- width:hight ratio 

Task 1

The first task we had to do was draw the secret canon on the custom paper sizes were had been asked to create from the previous lesson.




The green box is the area where the text would go in a book.












Symmetrical layout

















Asymmetrica layout




Leading




  • Linked with column width 
  • based on legibility 
  • Text is read by the eye of a distance of 30-35cm
  • 7 words per line for a text of any length

To keep the type area light and open, leading must be considered:

i.e..... 

The vertical distance from line to line which suits the size of the type

Overlong text lines tiers the eyes as do overlong ones; the eye naturally wants to jump to the next line


"Wrong column width leads to wasted time and space"


Column widths with 12 point, sans-serif = 14 point leading

Columns are easy to read if its wide enough to fit in average, 10 words per line.



115 point sans-serif =
17 point leading

20 point =
24 leading

24 point =
28 leading

28 point =
32 leading


The key is the ease of reading!

Text must not impair the rhythm

Can NOT apply to titles or sub titles 


"Columns & Leading, is it just about aesthetics?"



Margin Proportions

Margins influence the overall feel of a page

Too small- looks overfull
Too large- looks exaggerated 

Badly proportioned- 1x1x1x3 (pica's)

Side margins with the same width looks boring and generates the impression of indecision and dullness

Well proportioned- 4x3x3x7 

ie...

A right hand page would look better with a larger left margin to compensate for the middle of the spread.

This adds to the layout however, this would cost more when coming to print.


The Type Area



Task 2

The second task we had to complete was to draw out some grids that we can later develop digitally.






I have started to experiment with grids digitally using Indesign. 


One Column Grid


Full page bleed 

  10mm margin on each side 


Column centred with equal left, right margins with smaller bottom margin.

This layout has different margins on all sides and a wider column. 



Two Column Grid




Three Column Grid







Task 3

For the final task, we were given a word to explore within layouts. The word I received was:

'Nature' 

I photographed some spreads from the National Geographic magazine to see what kind of grids they use.

The contents page uses a three column grid system. 

This spread uses a two column grid with a full image page opposite. The image looks like it has equal margins apart from the left which is slightly larger to accommodate for the spine.

This spread has one column and the image bleeds from one page to another.

The recurring grid systems used in this magazine  is a simple one or two column grid.

I think this is because the images are more of the focal point, so they use a simple system not to draw attention.




I noticed in this spread that the text column is quite large. To me, this strains the eye and impairs the rhythm that its read.




















link


This spread uses three columns on each page with the image again being the focal point, bleeding onto both pages connecting the grids to create a nice flow across the spread.












link


This spread has one column with extreme margins. However,  it doesn't look exaggerated and works with the illustration.













link



Although this spread is heavily type orientated, the image has been placed within the middle of the grid system which acts as a frame, commanding the viewers attention.











link


From the spreads I have looked at there seems to be a recurring theme. The amount of columns generally range from one up to three but on all of them, the image is the main focus, usually taking up the majority of page/pages. This makes me think the grids are not just for aesthetic purposes because they have to work alongside the images, not to draw focus and to guide the eye around the page fluently.





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