OUGD503- Task 1

We are required to choose one brief and answer the questions that were discussed in the previous lesson and propose what we want to do for the brief.

I have chosen a YCN brief for NESCAFE AZERA

What is the problem?

To create a new product innovation for the coffee product.

What is the brief asking you to do about it?

To create a new product innovation and campaign to launch it both in-store and through social media.

What is the brief trying to achieve?

More sales for the product and engage the target audience.

Who will benefit?

The company- NESCAFE AZERA

What is the message?

They are committed to finding ways that continue to deliver the best instant coffee and better quality experiences.

Who is the audience?

Young and dynamic

25-35 target audience

How will the message be delivered?

Through social media

In-store

Appropriate media- displays, mobile, digital, branded merchandise....

Can you foresee any problems with this?

Making the social media and the in-store material cohesive