We discussed the colour and what it may signify. The red reflects danger, exploration and has a patriotic symbolism. The black logo could be for legibility depending on the ground.
The letterforms communicate futurism and sci-fi through the curved corners and stripped back features. The pipe like forms signify the tubes that connect to the astronauts life line. The A and the S are connected, this is used to create another meaning. The A stands for astronaut and the S stands for spirit.
The example helped to strip logos down into the details and to consider the concept.
We got into groups and had a discussion about the logos we had collected. Hearing other peoples findings, opinions and interpretations was interesting.
5 Examples:
-Red represents the heart
-Heart shape maze reflects the effects of the condition, feeling lost
-The heart shape refers to the care and love that it takes to help someone with the condition
-Cross references the patron saint of all hunters: Saint Hubertus.
-The stag converted Hubertus to christianity
-Type is black letter which represents tradition and values
-Rich colours suggests quality
-Industrial, built to last
-Four squares represents a window which is the operating software on a pc
-squares look like pixels
-Modernist influence, evolving techniques
-Custom typeface, modern, progressive
-Sleek
-black refers to the colour of a puma
-Condensed letterforms reflects the quality of the product, durable, hard wearing
-Puma lives on its own which could suggest individuality, underdog
-Lines represent the four areas the company specialise in
-Lines look like the side of a can
-Does what it says on the tin
-Straight to the point
-Clinical with attention to detail
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